Muna Winter - 16_9

Story Over

everything

Stories are the one thing that connects us all. It’s our superpower we use to connect with others. Stories provide us with different perspectives. I believe that as a Digital Storyteller, the story must come first. The story must be human-centric, and it must come from a true place of common humanity. Everything will flow out of the story. The images, the sound, the colours, the movement are all connected to our commitment to story.

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Roots X benny bing collection

For Black History Month, The Artist Series highlights Benny Bing—a self-taught contemporary Canadian artist of Nigerian descent to help create and launch Roots Studio: Drop 7.

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TD Bank Black Continuous Presence

TD commits $10M in the continued effort to combat anti-Black racism and systemic discrimination in Canada.  It was my honour to capture the stories of those who have directly benefited from this program.

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The Weeknd x ROOTS

After ten years since his very first mixtape, The Weeknd and ROOTS came together to create a custom jacket celebrating this amazing album.  This spot was directed and shot by myself and showcases the manufacturing process.

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Omi woods

Omi Woods jewelry are contemporary heirlooms that celebrate all of our connections to Africa and her diaspora. This ad spot was created to celebrate the 2022 collection of this beautiful brand.  

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Dear Black Dad

Dear Black Dad’ is a visual journal dedicated to every Black father who has committed their lives to be present in their child’s life. This project invites you into an intimate letter written from a son to his father. It’s heartfelt, deep, and authentically Black. 

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Footlocker Father's Day 2021

Jason is a sneaker dad of two young children living in Toronto.  He is a restauranter, sneakerhead, and influencer who is using his platform to engage with other fathers.  Check out his story.

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Top Shop Black Voices

The Bay and Topshop are excited to share the stories of four amazing artists that have changed the landscape of creative expression by pushing the systemic racial barriers found in our society.

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Footlocker Mother's Day 2021

Christina and her son run the brand Yute which empowers young people into a career in the arts.  This young mother is a true business women that desires to empower the next generation.

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Black Foodie Discover Novia Scotia

Come and join us as we travel across Canada visiting, testing, and celebrating the best black restaurants.  As Black Foodies we appreciate the ongoing growth and development of unique restaurant experiences. 

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Aukholme Farm

Aukholme Farm is a film that I created of a friend’s farm.  I wanted to create a story that was grounded and more documentary style.

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ollie quinn

Had the opportunity to create this spot for established brand Ollie Quinn for a national ad campaign.  Shot and directed by my team and showcases the diversity this brand has to offer.

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Muna Fall Cover Shoot all white

Captured the cover of a major international wedding publication focused on brides of colour.  Muna Luchi Bride Fall cover shoot spot produced over 150K views within the first month of release.  

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Muna Fall Cover Shoot all black

Captured the cover of a major international wedding publication focused on brides of colour.  Muna Luchi Bride Fall cover shoot spot produced over 150K views within the first month of release.  

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Footlocker Mother's Day 2021

Sarah from Out Of Fashion is a mother of three boys, runs a successful influencer brand, and still finds time for herself.  This film celebrates women like Sarah who are mothers and trendsetters in Toronto.

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Brown Ballerina

This film celebrates the power, beauty, and grace of the Brown Ballerina.  Our star Jazmine shares her experiences of falling in love with dance and some of the barriers she has had to overcome.

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Praise & Worship

“Praise & Worship” is a series that explores different mediums of praising and worshiping Jesus Christ. Dance and music being an essential component of the church, it was important to bring attention to these elements.

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Connecting The Dots

Connecting The Dots is a film that was funded by Black History Ottawa and Directed by Tristan Barrocks to showcase the unique experiences of Black Canadian communities. 

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IKEA Home Festival Campaign

I was commissioned to create a film that showcases the variety of IKEA furniture used in Benny Bing’s creative studio.  This was shot and edited by myself.  The colour grade was done in DaVinci Resolve.

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Lover's goodbye

Lover’s goodbye is a beautiful short film that follows the ups and downs of being in love.  Performed by spoken word artist Kirby and directed by my team the visuals were captured to give a nostalgic feel.

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I AM NOT

I AM NOT is a visual spoken word journal that was written in directed by myself to challenge the stereotypes black people face every day.  We are not a monolith, we are a diverse, strong, beautiful people.

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black man in a white world

Black Man in a White World is a visual journal showcasing elements of the black experience from a uniquely Canadian perspective. It is a film that was created to spark people to engage in conversation about what the black Canadian experience is.

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fatherhood

I never thought that I would be a father but when I was given the news of our expecting child I didn’t think that I was ready.  This film explore my true feelings on fatherhood and how I prepared for this giant task.

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Bermuda unfinished chrcuh ad

Hired by Bermuda Travel and Tourism I shot this spot telling the story of two young people in love.  Showcasing the amazing backdrop of Bermuda this film allows viewers to imagine the beautiful experience they would have by visiting this country.

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Dream, Play, Laugh

As children, the only thing we care about is having fun, discovering a new adventure, and being with our friends.  This film is a little reminder to stop and rediscover the little person in all of us.

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Roots x Révolutionnaire

Was a prt of the production team by Roots to shoot their Black History Month campaign in collaboration with Révolutionnaire. A brand founded by sisters Nia and Justice that celebrates diversity and empowers dreamers to be revolutionary.

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