Directed By  Tristan Barrocks

Write Us Off

Write Us Off — Jane & Finch Community Campaign
Angry Butterfly Agency · Multi-Award Winning Campaign

Write Us Off is a campaign built on a double meaning — and that tension is exactly the point. For too long the Jane & Finch community has been written off: dismissed as a place without talent, without ambition, without professionals worth investing in. This campaign takes that phrase and flips it entirely.

The first meaning celebrates the extraordinary young people emerging from Jane & Finch — diverse, passionate, capable — and demands that the world pay attention to what this community actually produces. The second speaks directly to corporations: diversity training is a tax write-off. Investing in underrepresented talent makes business sense. The campaign makes both arguments at once, with energy, wit, and pride.

Created in partnership with Angry Butterfly Agency, Write Us Off went on to win three Anthem Awards, several Atomic Awards, and multiple international advertising honours. It remains one of the most creatively satisfying projects of my career.