BLK LYN

Black Lion is a clothing brand with a clear identity — and they needed a campaign that matched it. As the director brought in to create their first campaign, I was responsible for both the stills and the video, building a visual world for the brand from the ground up.

The work required an understanding of fashion, brand identity, and the specific cultural weight that comes with a brand like Black Lion — one that speaks to a community that has historically been underserved by mainstream fashion storytelling. The result is a campaign that is confident, cinematic, and unambiguous about who it is for and what it stands for.